More than 50 countries around the world now have bans on smoking in public spaces- the result?
At any one time, hundreds of thousands of yellow-fingered addicts are huddled outside gloomy looking office buildings exchanging weather-worn glances.
For many smokers, the time- out from work required for a 'quick fix' is negligable day to day, but take into account a month's worth of five minute toxic inhilations and you can see why some employers frown upon the regular trips outside.
Phillip Morris International, one of the largest tobacco companies in the world, has come up with a solution which, it claims, goes some way to satisfying both parties-
'Marlboro Intense', due to be tested on the Turkish public shortly, is just as strong as a standard 8.5cm cigarette but considerably shorter, measuring just 7.2cm.
The company hopes the new brand will appeal to time-pressed employees reluctant to spend longer than necessary outside braving the elements.
At any one time, hundreds of thousands of yellow-fingered addicts are huddled outside gloomy looking office buildings exchanging weather-worn glances.
For many smokers, the time- out from work required for a 'quick fix' is negligable day to day, but take into account a month's worth of five minute toxic inhilations and you can see why some employers frown upon the regular trips outside.
Phillip Morris International, one of the largest tobacco companies in the world, has come up with a solution which, it claims, goes some way to satisfying both parties-
'Marlboro Intense', due to be tested on the Turkish public shortly, is just as strong as a standard 8.5cm cigarette but considerably shorter, measuring just 7.2cm.
The company hopes the new brand will appeal to time-pressed employees reluctant to spend longer than necessary outside braving the elements.
